As a realtor, getting your message heard in a competitive
marketplace can sometimes seem an insurmountable task.
The key to being remembered is being persistent and consistent.
NHS Print has hundreds of postcard designs to help you
do just that. Consider a few of the advantages of postcard
Postcards are a comparatively low-cost method to mail. In fact, standard
postcards are 38% cheaper than using letter-sized mailings.
Continually groom your mailing list by mailing your cards with first
class postage and requesting address corrections. This enables you
to delete old/bad addresses, improving your list with each mailing.
Well-designed or timely postcards can have a very high impact. Unlike
letters, postcards have no envelope hiding their message. It's impossible
to throw away a postcard without first reading its message.
Postcards are simple to create and send. With postcards there is no assemby,
collation, stuffing, or sealing. The hardest part of sending an NHS
postcard is choosing from the hundreds of impactful designs!
Ensure Your Postcard Marketing Campaign is Successful By Following These
1. Keep Your Message Brief
Use your postcard campaign for simple lead generation.
Don't try to explain all the details - provide just enough "teaser" information
to get your reader to take the next step - visiting your
website, calling your office, or attending an open house.
The postcard naturally lends itself to short, punchy
messages which "stick" with readers.
2. You're Only as Good as Your List
Regardless of what type of mailing campaign you're planning,
your recipient list will determine your success. Typically,
an in-house list will outperform a rented list by a large
margin. If you choose to use a rented list, be sure to
consult a list broker to ensure it's accuracy and obtain
guarantees wherever possible.
3. Design on a Dime
Professional design ensures that the postcard will be
read, and quite possibly kept for weeks or months (see
our sports schedule and calendar designs!). Hiring designers
requires money, time and more than a little expertise
of your own. Take advantage of our proven winners, professionally
designed printed and delivered directly to you.